Thursday, November 4, 2010

Alexa Camera by Arri

Here it is: The Alexa Digital Cinema Motion Picture Camera. 
Finally, we can say: "Finally". The Alexa is not your regular digital cinema camera. It definitely puts the bar way above the red. A few rental houses in Zurich carry it, including
That camera has a frame rate from 0.75 fps to 60 fps and a resolution of 2880x1620 which is well above our standard HD resolution of 1920x1080. 

It can record using Apple ProRes 422 (HQ) as well as the Apple ProRes 4444 and that on SxS cards. Or if you would like to go straight to HD SDI by using the ARRIRAW or1080PsF 4:4:4 rgB/ YcBCr HD video. What does that mean?

With this "bijou" you can definitely spend time color grading in post-production without pulling you hair off your skull. Try to achieve the same look with the  5D = No way Jose.

We had a few inquiries about offering an Alexa workshop. It will be done towards the end of 2010. So stay tuned for more.


+41 44 500 9 501

Zurich, Switzerland

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