Friday, November 12, 2010

What is an A.I.C. Director of Photography?

Through our facebook fan page we recently announced the only Alexa Digital Cinema workshop that will take place in Zurich, Switzerland co-sponsored by Studio Network Solutions,  Cinegrell and Marquise Technologies
We are very happy and proud to have Director of Photography Paolo Ferrari A.I.C.  deliver the "hands on camera" part of that workshop. First things first. What is an A.I.C. member? And what does that mean?

After presenting my first feature film "Life Remote Control" at the world acclaimed "Cannes Film Festival" in 2006 I was lucky enough to have Academy Award winner and producer John Daly notice my work. 

Right away he took me under his wing and decided to show me how Hollywood works. He also explained me his rise when he received many Academy Awards with films he produced such as  The Terminator, Platoon and The Last Emperor. He also described his fall (when you make no movies for a while).

When he produced The Last Emperor in 1987 for director Bernardo Bertolucci, he hired the best director of photography: Vittorio Storaro A.I.C. The last three letters Vittorio are probably the only part of his name that matters to producers. Indeed, A.I.C. stands for Associazione Italiana Autori della Fotografia Cinematografica. This association englobes the best cinematographers in the world that can achieve any look a director would like to have on any given film. And usually, to get in such a family, one is invited to apply or to join. However, rules can be broken.

About a year ago upon my return from Los Angeles to Europe, I was seeking a local director of photography with whom I could start to work with. Luckily, as I always had contacts with Vittorio (through John Daly) I kindly asked him if he could recommend a D.P. (Director of Photography).
Right away he told me I should get a hold of his long time assistant and A.I.C. member Paolo Ferrari A.I.C.  who has completed many features shot on 35mm and who also currently teaches cinematography at Rome's FIlm School in Italy. 

If you would like to personally meet Paolo Ferrari A.I.C. he can train you in Zurich on January 20th 2011 during our Alexa Digital Cinema Workshop.

For more information about our Alexa Digital CInema Workshop, log on to or contact us:


+41 44 500 9 501

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